Recently I attended the World Bloggers and Social Media Summit in KL, Malaysia so I thought I’d share my 4 key takeouts with you:
NUMBER 1
The most interesting presentation at the conference was listening to How Social Media Played a Crucial Role in the Great Earthquake of Japan. The leader of KIBOW Project explained how with phones cut and mass media focusing on the broadcasting the destruction, Social media was used for:
- real time communication between loved ones
- providing eye witness reports
- raising critical donations and
- then getting help immediately to those in need.
NUMBER 2
It’s wrongly thought that Social Media is a quick and easy marketing tool. It takes time to create real business results and shouldn’t just be left to one person.
- Develop a strategy to identify and achieve your goals
- Research the sentiment of your brand
- AND ensure everyone in your company understands and supports this strategy
NUMBER 3
The CEO of AirAsiaX challenged us to rethink Social Media ROI. You wouldn’t ask for the ROI of your mobile phone so why measure the ROI of Social Media? He said “don’t measure it, just do it”. No amount of social media matters without delivering real value and doing something truly unique
NUMBER 4
Business blogs should be about creating quality content to build trust.
- Give business tips not press releases
- Start asking questions rather than making statements
- Invite people to participate and
- Reward response through recognition or a simple thank you.
Social Media is an exciting communication channel that’s here to stay. We at Frog Recruitment encourage you to embrace it to become an integrated part of your ongoing business strategy. And as always we welcome your comments and feedback along the way.
